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PRESIDENT/CREATIVE DIRECTOR:
Purcell Direct, Inc. (1997 – Present)
For more than 15 years I’ve run my own business – creating direct mail packages, TV commercials, and web advertising for testing against my clients’ best-performing ads (controls). The majority of my test ads have become winners – generating more responses than the control ads.

PARTNER/ VICE PRESIDENT/CREATIVE DIRECTOR:
The McClure Group (1986 – 1997)
Prior to starting my own business, I was a partner and creative director at a direct response ad agency that grew to 21st nationwide in billings before being acquired. At McClure, I directed an average of $1 MILLION of creative projects annually.

COPYWRITER:
Ogilvy & Mather Direct, NY (1984 – 1986)

My first ad agency job was at the nation’s #1 Direct Response Agency. At Ogilvy, most of my work was on the AT&T, TWA Airlines, and British Royal Mint accounts.

ADVERTISING COORDINATOR:
National Liberty Marketing (1983 – 1984)

I was hired at National Liberty fresh out of Temple University. In my first year, I created a TV commercial that generated 37% more phone calls than the control commercial.

WORK HISTORY:

AAA Membership

AAA Insurance

AARP

Advanta

Aegon

Affinity Group, Inc.

AGIA

Allstate

AMA Insurance Agency

American Express

American Water Resources

AmeriHealth

AON Services Group

AT&T

Bankers Life

Bank One

Blue Cross and Blue Shield
(21 companies nationwide)

British Royal Mint

Century 21 Home Improvements

Cigna

Colonial Penn
Life Insurance Company

Corinthian Colleges

Craftmatic Adjustable Beds

CUNA Mutual

Discover Card

First National Bank
of Chester County

First USA Bank

Garden State Life
Insurance Company

Good Sam Membership

Guarantee Reserve Life

Home Shopping Network

JCPenney Financial Services

John Hancock

Kessler Financial Services

Loyal American Life

MBNA

MCI Communications

National Mail/Marketing Corporation

National Home Life

Progeny Marketing Solutions

Prudential

ReMark

RR Donnelley

Sears Home Improvements

Signature Group

TIAA

Transamerica

Trilegiant Corporation

The Travelers

TV Guide

TWA Airlines

The Wall Street Journal

Union Fidelity Life

Veterans Life Insurance Company

Weider History Group

World Book Encyclopedia

AAA Membership

AAA Insurance

AARP

Advanta

Aegon

Affinity Group, Inc.

AGIA

Allstate

AMA Insurance Agency

American Express

American Water Resources

AmeriHealth

AON Services Group

AT&T

Bankers Life

Bank One

Blue Cross and Blue Shield
(21 companies nationwide)

British Royal Mint

Century 21 Home Improvements

Cigna

Colonial Penn Life Insurance Company

Corinthian Colleges

Craftmatic Adjustable Beds

CUNA Mutual

Discover Card

First National Bank of Chester County

First USA Bank

Garden State Life Insurance Company

Good Sam Membership

Guarantee Reserve Life

Home Shopping Network

JCPenney Financial Services

John Hancock

Kessler Financial Services

Loyal American Life

MBNA

MCI Communications

National Mail/Marketing Corporation

National Home Life

Progeny Marketing Solutions

Prudential

ReMark

RR Donnelley

Sears Home Improvements

Signature Group

TIAA

Transamerica

Trilegiant Corporation

The Travelers

TV Guide

TWA Airlines

The Wall Street Journal

Union Fidelity Life

Veterans Life Insurance Company

Weider History Group

World Book Encyclopedia


CLIENTS SERVED:

  Read 1st Chapter
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OWNER:
Purcell Direct, Inc.

KEVIN PURCELL

AUTHOR:
Philly War Zone

kevinUpST1
PHONE: (610)431-0912
807 East Sage Road
EMAIL:
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