Purcell Direct, Inc. (1997 – Present)
For more than 15 years I’ve run my own business – creating direct mail packages, TV commercials, and web advertising for testing against my clients’ best-performing ads (controls). The majority of my test ads have become winners – generating more responses than the control ads.
PARTNER/ VICE PRESIDENT/CREATIVE DIRECTOR:
The McClure Group (1986 – 1997)
Prior to starting my own business, I was a partner and creative director at a direct response ad agency that grew to 21st nationwide in billings before being acquired. At McClure, I directed an average of $1 MILLION of creative projects annually.
Ogilvy & Mather Direct, NY (1984 – 1986)
My first ad agency job was at the nation’s #1 Direct Response Agency. At Ogilvy, most of my work was on the AT&T, TWA Airlines, and British Royal Mint accounts.
National Liberty Marketing (1983 – 1984)
I was hired at National Liberty fresh out of Temple University. In my first year, I created a TV commercial that generated 37% more phone calls than the control commercial.
Purcell Direct, Inc.